Glossary Archive - EmbedSocial https://embedsocial.com/social-media-glossary/ User-generated content platform Wed, 28 Feb 2024 14:23:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://embedsocial.com/wp-content/uploads/2021/05/favicon.png Glossary Archive - EmbedSocial https://embedsocial.com/social-media-glossary/ 32 32 Blue Checkmark https://embedsocial.com/social-media-glossary/blue-checkmark/ Wed, 28 Feb 2024 14:23:03 +0000 https://embedsocial.com/?post_type=glossary&p=78992 What is a blue checkmark on social media? A blue checkmark on social media platforms signifies that the account is verified. This verification indicates that the platform has confirmed the authenticity of the account, ensuring it represents a real, notable public figure, celebrity, brand, or entity. Who gets a blue checkmark? Public figures, celebrities, brands,...

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]]> Brand Advocate https://embedsocial.com/social-media-glossary/brand-advocate/ Fri, 22 Sep 2023 09:41:36 +0000 https://embedsocial.com/?post_type=glossary&p=73253 What is a Brand Advocate? A brand advocate is an individual who promotes and supports a brand, product, or service by sharing positive experiences and recommendations with others, often through word-of-mouth, social media, or other platforms. Unlike influencers, who might charge between $10,000 and $15,000 per sponsored post, brand advocates typically promote out of genuine...

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]]> Brand Authenticity https://embedsocial.com/social-media-glossary/brand-authenticity/ Mon, 30 Oct 2023 14:44:40 +0000 https://embedsocial.com/?post_type=glossary&p=75611 What is a Brand Authenticity? Brand authenticity refers to the extent to which a brand is perceived as genuine, real, and true to its values, promises, and mission. When a brand is authentic, it consistently delivers on its promises, avoids misleading practices, and remains transparent and honest with its stakeholders. Brand authenticity can have significant...

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]]> Brand Awareness https://embedsocial.com/social-media-glossary/brand-awareness/ Wed, 23 Aug 2023 13:29:57 +0000 https://embedsocial.com/?post_type=glossary&p=71559 What is Brand Awareness? Brand awareness refers to the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services. It’s a measure of how well a brand is recognized by its target market and the general population. Here are some key points to understand about...

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]]> Brand Partnership https://embedsocial.com/social-media-glossary/brand-partnership/ Thu, 28 Sep 2023 13:05:18 +0000 https://embedsocial.com/?post_type=glossary&p=73395 What is a Brand Partnership? A brand partnership, also known as co-branding or brand collaboration, is a strategic marketing alliance between two or more brands, wherein they work together on a project, promotion, or product line to leverage each other’s audience, enhancing their reach and driving mutual growth and value. Types of Brand Partnerships Here...

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]]> Brand Reputation https://embedsocial.com/social-media-glossary/brand-reputation/ Fri, 25 Aug 2023 12:02:32 +0000 https://embedsocial.com/?post_type=glossary&p=71622 What is Brand Reputation? Brand reputation refers to how a brand is viewed and perceived by its customers, stakeholders, and the broader market. It’s an intangible asset that can influence consumer behavior, trust, loyalty, and overall brand value. A strong, positive online reputation can be a business’s most important asset, driving consumers to choose one...

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]]> Brand Style Guide https://embedsocial.com/social-media-glossary/brand-style-guide-2/ Fri, 13 Oct 2023 10:32:49 +0000 https://embedsocial.com/?post_type=glossary&p=74235 What is a Brand Style Guide? A Brand Style Guide is a set of standards and guidelines that dictate how a brand’s identity should be visually and contextually represented, ensuring consistency across all platforms and mediums. It typically includes specifications on logos, colors, typography, imagery, voice, and other brand elements. Why are brand style guides...

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]]> Brand Style Guide https://embedsocial.com/social-media-glossary/brand-style-guide/ Fri, 29 Sep 2023 13:16:33 +0000 https://embedsocial.com/?post_type=glossary&p=73436 What is a Brand Style Guide? A Brand Style Guide, also known as a Brand Guidelines document, is a comprehensive set of standards that outlines how a brand will be presented to the public. It serves as a resource for everyone involved in creating communications, products, and collateral for the brand to ensure consistency across...

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]]> Content Creator https://embedsocial.com/social-media-glossary/content-creator/ Wed, 27 Sep 2023 13:18:01 +0000 https://embedsocial.com/?post_type=glossary&p=73389 Content creator meaning A content creator is an individual who produces and shares content, usually digital, for consumption by an audience on various platforms such as YouTube, Instagram, TikTok, blogs, podcasts, and other social media and online channels. The content can range from videos, photos, and articles to podcasts, graphics, and more. What is the...

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]]> Embed https://embedsocial.com/social-media-glossary/embed-meaning/ Thu, 31 Aug 2023 13:26:41 +0000 https://embedsocial.com/?post_type=glossary&p=71696 Embed Meaning The term “embed” generally refers to the act of inserting or incorporating something within something else. In social media, embed often means to incorporate a piece of media, such as a video, image, or interactive content, into a web page or another digital platform. What Social Media Feeds can you Embed on a...

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