With the emergence of social media and online reviews, consumers are more empowered than ever before!
They are very resourceful and can quickly form an opinion about your products and brand based on the online testimonials and reviews found all over the Internet.
That’s why review collection and a review management strategy should be your business’s top priority—a task you can effectively complete with review management software.
So, if you are looking for a tool to help you with your online reputation, this text outlines the top 10 review management platforms on the market right now!
10 Best customer review management software shortlist
What is a review management software?
Review management is an entire business process that every modern business employs. In recent years, in order to automate, collect more reviews, and successfully manage replies and complaints, businesses use systems called reviews management software.
A review management software is a tool designed to help businesses monitor, manage, respond to, and collect reviews across various platforms.
Definition
It aggregates reviews from multiple sources, providing a centralized system to analyze consumer insights, engage with reviewers, and improve online reputation.
This technology often includes features for analyzing positive review trends, automating feedback responses, and integrating with other business tools to help local businesses manage and enhance their online reputation comprehensively.
Top review management software in 2024
Continue reading to view the list of the best reputation management platforms.
We chose the top 10 best reputation management platforms based on the selection criteria to improve your online reputation.
You can find the reviews management software list below with their descriptions, benefits, list of features, and prices.
1. EmbedSocial
The best Google review management software and one of the most affordable review management platforms.
Pricing: Starting at $29/month.
EmbedSocial is an online reputation software that will help your business manage its online reputation status. It allows you to manage your reviews, collect new reviews, respond to reviews on multiple locations, and showcase them on any website.
You can use the predefined templates or create customizable widgets out of your online reviews. The widgets are fully responsive and will look great, not only on desktop but on iOS and Android, too. One of the best use cases is the ability to embed Google reviews automatically from multiple Google locations, which can engage local customers and also increase local search traffic.
This is the perfect Google review management software as it will connect your Google and Facebook accounts and generate and display the reviews. You can directly respond to reviews manually or with automated responses.
Users can collect client reviews on any website in a review-collection form and through messaging (sending an email or SMS requests).
You can display star review snippets in Google search results, boost the SEO, and rank higher in the search results. It will bring more traffic, increase sales, and improve customer satisfaction.
Reviews management widgets
In addition to helping you collect reviews and testimonials from all across the web, EmbedSocial also helps you display them in interactive widgets. Check the reviews widgets template library:
Want more Google reviews widgets? Click below to explore more templates.
Features:
- AI reviews management tools
- The biggest reviews widgets library
- Ease of use and customization
- Single management dashboard
- Multichannel review generation
- Review monitoring dashboard
- Feedback collection and management
- Real-time notifications
- Review requests
- Moderation options
- Analytics and insights
- NFC Google reviews card
- Great customer support
Pricing:
- Pro plan – $29 per month
- Pro Plus plan – $49 per month
- Premium plan – $99 per month
- Enterprise plan – custom price based on the number of review sources
Note: For eCommerce stores, the best is to implement the Shopify reviews app.
Yotpo is a leading customer content marketing platform specializing in helping businesses generate and manage customer reviews. With Yotpo, businesses can easily request and collect customer opinions via email or SMS text message and then use this feedback to improve their products, services, and overall customer experience. Yotpo’s online review management tool includes a customizable review invitation system, automated moderation and spam filters, social media integration, and a detailed analytics dashboard that provides valuable insights into customer behavior.
By leveraging the power of Yotpo’s platform, businesses can increase brand loyalty and trust among their customers, boost website conversion rates, and take their online reputation management marketing strategy to another level. Whether you’re a small business just starting out or an enterprise-level company looking to streamline your review management process, Yotpo offers scalable solutions to fit your needs.
Features
- Customizable review request emails.
- Social media integration.
- Review analytics dashboard.
- Automated moderation and spam filters.
Price
Pricing starts at $79/month for the basic plan. Custom pricing is available for enterprise solutions.
G2 stands out in the landscape of review management tools as a centralized platform for business listings and online reputation management. It primarily serves as a platform where users can read and write authentic reviews about various business software.
This user-generated content offers deep insights into the functionality, pros, and cons of numerous software solutions, aiding businesses in making informed purchasing decisions.
What is also cool, users can create a comparison of tools, which is useful for this category to see the reviews’ reputation industry in one chart, as shown below:
Key features:
- User-generated reviews
- Comparison tool
- Category leaders
- Reports and analytics
- Peer advice
- Customizable filters
Pricing
G2 offers various pricing models catering to different user needs:
- Free Access: Users can access basic features like reading and writing reviews and software comparisons without any cost.
- Premium Subscriptions: For enhanced features such as in-depth analytics, market reports, and customized data, G2 offers premium subscriptions. The pricing for these subscriptions can vary based on the required features and the scale of use.
It’s important to note that the pricing details for premium features may not be publicly listed and could require contacting G2 directly for a quote.
With its extensive database of user reviews and advanced comparison tools, G2 serves as an invaluable resource for businesses looking to invest in software solutions.
Podium is a review software for business that uses text messaging to help them manage customer relationships and build an online reputation on a variety of websites.
Podium merges customer interactions and online reviews in a single dashboard, ensuring simple review monitoring, media monitoring, and management. From there, you can send review invitations, respond to online reviews in real-time, and send and receive text messages with current and new customers.
Additionally, Podium’s platform provides businesses with reports on business operations and includes sentiment analysis and competitive benchmarking that allows you to see where your company ranks against other competitors. Also, there is a mobile app available.
Features
- Ease of use
- Single management dashboard
- Multichannel review generation
- Review monitoring dashboard
- Feedback management
- Real-time notifications
- Review requests
- Customization and moderation options
- Analytics and insights
- Great customer support
Pricing
The pricing is based on the number of locations. Contact their team to request a price quote.
5. Trustpilot
Small business reviews showcase platform.
Pricing: Starting at $199 a month.
Trustpilot is an online reputation management system best suited for medium to large-sized online businesses to connect and build trust with customers, giving every brand the power to turn consumer feedback into concrete results. It is great for local businesses.
It offers the option to collect, manage, and display customer reviews to improve conversions, stand out in SERPs, and boost sales. This review platform can help you easily manage your referrals and online reviews. You can manage your positive and negative reviews and create widgets out of your best ones.
It has a good analytics dashboard where you can monitor customer reviews and the performance of your brand reputation across the web.
Features:
- Ease of use
- Single management dashboard
- Multichannel review generation
- Review monitoring dashboard
- Feedback management
- Real-time notifications
- Review requests
- Customization and moderation options
- Analytics and insights
- Great customer support
Pricing:
- Free plan – forever free
- Standard plan – starting at $199 per month based on impressions (push notifications delivered)
Catering to an impressive network of over 60,000 partners, including marketing agencies, independent software vendors (ISVs), and media companies, Vendasta paves the way for these entities to serve more than 5.5 million SMBs globally.
Vendasta’s online review management platform is a one-stop shop for partners to source, market, and distribute diverse cloud-based technologies. It empowers partners to offer these solutions under their brands, thus maintaining customer loyalty and brand integrity.
The standout feature of Vendasta is its ability to streamline the go-to-market process with AI-driven marketing automation, robust sales tools, and an integrated customer relationship management (CRM) system.
Features:
- Web Analytics
- Social Ads
- Digital Media Monitoring
- Corporate Reporting
Pricing:
- Starter: $79 per month
- Professional: $499 per month
- Premium: $999 per month
- Enterprise: For this plan, you will have to contact them directly.
Reputation.com is a cloud-based reputation management platform that helps businesses monitor and manage their online presence effectively. With a focus on data-driven insights, Reputation.com offers multi-channel survey capabilities to collect customer feedback across different touchpoints, including social media, review sites, and other online platforms. This feedback is then analyzed using sentiment analysis tools to provide actionable insights, helping businesses make data-driven decisions about improving their products, services, and overall customer experience.
Reputation.com’s comprehensive suite of review management systems includes brand monitoring across various platforms such as Google My Business or Facebook, performance benchmarking against competitors, and detailed analytics dashboards that provide real-time updates on customer reviews and feedback. While pricing information is not publicly available for Reputation.com’s services, interested parties can contact the company directly for a quote.
With its focus on data-driven insights and comprehensive reputation management tools, Reputation.com is an excellent choice for businesses looking to improve their online reputation and drive revenue growth through effective online presence management.
Features:
- Multi-channel survey capabilities
- Brand monitoring across various platforms such as Google My Business or Facebook
- Sentiment analysis
- Performance benchmarking
Pricing:
Pricing information is not publicly available, but interested parties can contact Reputation.com directly for a quote.
I hope this information helps you find the right review management software designed to guide your business to success!
Founded in 2005 and headquartered in the vibrant city of Austin, Texas, Bazaarvoice has expanded its footprint globally, with offices spanning across North America.
Bazaarvoice is a comprehensive user-generated content (UGC) and online review management platform that empowers businesses to build their brand and connect with customers through authentic content.
Recognized for harnessing the power of reviews, questions and answers, and social media posts, Bazaarvoice’s network helps brands and retailers collect and display genuine consumer content, increasing conversion rates and building a loyal customer base.
Bazaarvoice offers many tools for collecting customer opinions and content, presenting businesses with an invaluable resource for brand enhancement and product insight. Its capabilities extend to meticulous monitoring across various channels, including major retail and review sites as well as social platforms, ensuring that every customer’s voice can be heard and utilized strategically.
Features:
- Authentification
- Reviewer Validation
- Insights
- Integration & APIs
Pricing:
According to their website, it offers three different pricing plans: Essentials, Advanced, and Enterprise. However, Bazaarvoice has not provided any pricing information for their product or service.
9. Yext
Yext is the leading digital presence platform for multi-location brands.
Pricing: Starting at $39/month.
Yext is cloud-based reputation management software that helps businesses manage positive customer experience by monitoring and responding to customer responses. The platform is excellent for social media metrics, sentiment analysis, review requests, and response management.
Designed for all types of businesses (even SaaS and local ones), it pulls the streamline by letting users generate organic customer feedback to share across websites and local pages.
The platform also can display star ratings on the organic search results and improve traffic and engagement.
The solution has brand control tools to help franchisees, advisors, agents, or local managers operate business processes and review responses based on controlled user access.
Features
- Ease of use
- Single management dashboard
- Multichannel review generation
- Review monitoring dashboard
- Feedback management
- Real-time notifications
- Review requests
- Customization and moderation options
- Analytics and insights
- Great customer support
Pricing
- Emerging – $199 per year
- Essential – $499 per year
- Premium – $999 per year
BrightLocal is a dedicated local SEO and online review tool trusted by over 5,000 leading agencies and renowned brands, including iProspect, Mediacom, Hilton, and Ikea. BrightLocal has cemented its position as a go-to platform for improving local search visibility.
These organizations rely on BrightLocal for in-depth SEO Audits and Reports, robust listing service and Management Tools, and a sophisticated online reputation management solution.
BrightLocal not only simplifies the complexity of local SEO but also turns it into a competitive advantage for its users.
BrightLocal’s review management platform streamlines the process of collecting and responding to client feedback. Businesses can manage reviews, respond to customers, and showcase positive testimonials directly through the platform, enhancing their online reputation and customer engagement.
Features:
- Competitive intelligence
- Data aggregators
- Real-time updates
- Rank tracking
Pricing:
- Track: $39 per month
- Manage: $49 per month
- Grow: $59 per month
How to choose the best review management tool for your business?
You should be looking for several must-have features when choosing a review management platform, including but not limited to the following:
However, while all these features are important, your final decision should be informed by your current business needs and the means to obtain the right software.
When it comes to using reviews software for the advanced display of reviews on your website, consider using reviews management widgets that will impact the potential customers’ purchase decisions.
Why use online review management software?
Saves you time
Time is a valuable asset for any business, regardless of size and sector, and anything that can save you a bit of time is welcome!
That’s where review management software comes in! You get all the help you need to maintain your brand’s online image through one single platform!
These reputation management tools have been designed to do the heavy lifting for you, including collecting reviews on your website, sending review requests, managing the collected testimonials, reviewing their impact, and interacting with your customers.
Boosts your brand authority
88% of consumers rely on online reviews before shopping online, which means that they will search Google and social media platforms to learn more about your products. And when consumers read reviews, you want to make sure that great customer experiences and shiny star ratings are what they find.
So, pay attention to your customer feedback and make the most out of the best reviews. Carefully chosen reviews displayed on your website emit strong trust signals and influence consumers’ decisions to convert.
Review management software will do all the hard work of managing reviews for you.
Improves your Google rank
If you want to be a wanted brand, you must first be a visible one. After all, people will look on Google, Yelp, or even Facebook when they want to make a purchase.
Search engines have specific algorithms and ways of indexing and ranking that rank reputable brands better. So, a good online reputation and marketing strategy will definitely help you get there.
Getting positive reviews is the main step in that process since their impact on your SEO efforts is undeniable. That’s why review management software is worth it—it’s the best way to improve your local SEO and online reputation.
Gives you social proof
People are becoming increasingly dependent on third-party reviews. When it comes to purchasing decisions, they rely on more reviews and recommendations, even from total strangers.
With this in mind, businesses of all sizes are striving to collect client feedback and reviews. There is a massive demand for reviews, and knowing their power, customers don’t hesitate to leave some – positive or negative feedback.
Any customer review management platform will help your customers see the quality of your services and get social proof of it. It is a delicate matter, and you should take control of it.
Increases conversion rates and sales
All of the above will eventually help you gain more satisfied customers and boost your sales. Also, you’ll manage to set up an effective customer insights process by responding to reviews, opening your channels for public reviews, and actively engaging in solving bad reviews.
That way, you will eventually increase customer satisfaction and get a viral effect in spreading the word about your brand’s commitment toward its community of consumers.
Customer reviews are the most important feedback a company can receive. Online reviews, in particular, have become increasingly important as more and more shoppers consult them before making a purchase.
In fact, a recent survey by Brightlocal found that nearly 89% of consumers are ‘highly’ or ‘fairly’ likely to use a business that responds to all of its online reviews.
Ultimately, reviews also have a major impact on a company’s bottom line.
For example, a 1-star increase on Yelp can lead to a 5-9% increase in revenue. Therefore, companies must actively manage their online reputation.
This means setting up an effective customer feedback process, managing reviews well, encouraging customers to leave public reviews, and responding quickly to negative reviews.
Future trends for online review management software
As we look toward the future, several key trends are likely to shape the landscape of online review management and review platforms, including but not limited to:
- Artificial intelligence and automation – AI is set to play a significant role in the future of online review management. With the ability to display of AI reviews summaries , track sentiment, recognize themes, and detect fake reviews, AI can provide businesses with valuable insights and automate many aspects of their online review management strategy.
- Increased focus on quality and relevancy – As consumers become more discerning, there will be an increased focus on the quality and relevancy of reviews. Businesses will need to ensure that their reviews are not only positive but also provide valuable information for customers. This will involve optimizing reviews for local search rankings and using them as a source of insights and analysis.
- Growth of video online reviews and visual content – With the rising popularity of video content, we can expect to see growth in video reviews and visual content. This will allow businesses to engage with potential customers and showcase their products or services.
- Improved user experience on customer feedback sites – As businesses strive to stand out in a crowded online marketplace, providing an excellent user experience will become increasingly important. This will involve enhancing features such as targeted messaging platforms and implementing strategies to cut through the online noise and stand out on search pages.
- Deep listening and reputation technology – With the help of AI technology, businesses will be able to monitor trending customer concerns and respond to them more effectively. This will involve investing in deep listening reputation technology and evolving from customer experience (CX) to trust experience (TX).
Which online review management tool should you pick in 2024?
Managing your online reputation successfully can be difficult because it must include a well-balanced mix of touchpoints. For example, besides a well-structured review management plan, you need the right technology to empower the whole process.
That’s why we created this list of the best online review management software. Check out all of them to find one you like, but do not skip EmbedSocial, as we have designed it to be the complete reviews management platform to get you to the top as quickly as possible!
FYI: You can automatically embed Google reviews widget on your website and show authentic user-generated reviews, increasing trust for more sales. Try it now.
Embed Google Reviews in seconds.
Automatically generate and embed Google reviews and use AI reviews management tools to help you unlock your website’s sales potential.
FAQ about reviews and reputation management software
What is a review management tool?
A review management tool is a type of reputation management software that focuses on tracking and managing customer reviews. It allows businesses to monitor reviews from multiple platforms, respond to feedback, and use insights to improve their services.
These customer feedback tools can also automate the process of requesting reviews from customers, making it easier for businesses to gather feedback.
What types of online reputation management software exist?
There are several types of online reputation management software available on the market. The most common types include review and feedback systems, social media monitoring tools, and third-party review site monitoring software. These tools help businesses track, manage, and improve their online reputation across various platforms.
What are the common features of online reputation management software?
Common features of online reputation management software include review monitoring, sentiment analysis, social media tracking, and feedback management.
These tools also provide advanced reporting capabilities, allowing businesses to understand their online reputation in real-time. Some software also offers features like automated review requests and negative review content detection.
Who uses online reputation management software?
Online reputation management software is used by businesses of all sizes and across various industries. It is particularly beneficial for businesses with a significant online presence and those in industries where customer feedback is crucial. This includes retail, hospitality, healthcare, and service-based industries.
